The main role of a consultancy is to guide companies and make them more competitive.

To facilitate prior understanding, we will make a purely didactic analogy between the business consultant and a doctor. The consultant is a corporate doctor. Here, then, a first point should be made.

Under what circumstances did we go to a doctor?

The worst possible, sometimes the cases are unrecoverable and fatal. Cases of ignorance of infections, transmission of diseases and, mainly, self-medication are very worrying factors. The same happens in companies.

Self-medication in companies is rampant, leading them in unknown ways and causing allergic crises, benign and malignant tumors, tachycardia and can even lead them to a deep coma.