Strategic planning consists of critically analyzing future scenarios and tracing the organization's strategies, plans and directions in order to concentrate efforts on making the organization's vision real, with a view to defining and achieving organizational objectives (short and long term goals). long term).

They comprise decision-making processes for the articulation and systematization of ideas, resources and people (strengths and weaknesses), in a comprehensive and sensitive way to environmental contingencies (internal and external environments), translating long-term commitments with the interested parties - customers, workforce labor, shareholders and owners, suppliers and society.